The Intelligent giving blog

What on (Live) Earth is going on?

Adam Rothwell - Friday, July 6, 2007

Flickr/Steve Deger WHAT IS LIVE EARTH FOR? We don't know. And neither, it seems, does anyone else.

In principle, this weekend's global mega-concerts are designed to raise awareness of climate change. But if you want to know what happens to the money raised from the hundreds of thousands of £55 tickets, you'll be hard-pressed to find out.

We've been trying to get to the bottom of this for over a week. We still haven't found an answer. The organization's various spokespeople seem very confused:

  • First, we emailed The Climate Group (see profile). They told us to speak to Live Earth's UK agent.
  • The UK agent told us that the money would be split between The Alliance for Climate Protection, an American outfit backed by Al Gore, and "other NGO's".
  • She then told us we had to speak to a representative of the Alliance in California. We sent her an email. She didn't respond.
  • Then we spoke to Friends of the Earth, mainly because we we were running out of people to consult. They told us to speak to Stop Climate Chaos, a coalition of campaigning organizations.
  • Stop Climate Chaos told us that the Live Earth proceeds would all be shipped to the (US-based) Alliance. This contradicted what the concert's UK agent told us.
  • Then we found an article on the BBC News website which suggested that the money would be split up before it reached the Alliance. It would be distributed between the Alliance, The Climate Group, and Stop Climate Chaos.
  • We called The Climate Group. The passed us on to Freud Communications, and their representative told us that all money would go to the Alliance.
  • It was time for an international call: we rang the Alliance. A spokesman said that the money would indeed all come to them, but that it would then be sent back to the countries where the concerts were held, to help with local projects.
  • The nice spokesman told us that there was a Plan which detailed how the money was to be split up. But it hasn't been published yet, apparently.
  • To clear our heads, we had a look at the Alliance's website. This told us that the Alliance would use its money to lobby the US government to change the laws on climate change in America. No mention of a Plan, or of redistributing the proceeds to participating countries.
There are, we think, two possible conclusions to be drawn from this experience:
  1. Live Earth is badly run. We wanted the answer to a basic question. Several representatives thought they knew the answer but they all told us different things.
  2. Live Earth is primarily a publicity stunt. We could have got an instant answer, we suspect, if we wanted to know what Madonna will be wearing on Saturday. But there was no clear response when it came to the basic question of how Live Earth will use its cash (or concerts) to stop climate change.
We spent a lot of time on this wild-goose chase but we still know as little about Live Earth as we did last week. It doesn't bode well. This is at best, the most confused, and at worst, the most secretive charitable outfit we've come across.


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Submitted by Alexey (not verified) on Wed, 14/11/2007 - 1:19pm.

I guess it is publicity stunt.


Submitted by mikemuses on Wed, 11/07/2007 - 5:57pm.

It was a publicity stunt.  if they'd really wanted to reduce the amount of CO2 floating around the planet, they'd have planted copious amounts of greenery all over the world.  In fact, is that even what they said they wanted to do?

I didn't think Live8/Make poverty History would work, and I don't think it did, in the end.  But at least they had a clear aim, no plan, but an aim.  Live Earth seemed to lack any aim, never mind a plan.  We wanna make the world aware that there's pollution/climate change/overuse of resources/insert global issue here.  is it me, or does each global concert actaully make less difference?  Perhaps it's global concert fatigue?  Live Aid 'we need your money' we got your money, we kinda spent it badly.  Live Aid II  we need more money, we kinda spent it equally badly. Live 8, we need you to know people are dying of hunger (cos that makes it all OK then - people are still dying of hunger but now we at least know (or we did - does the world know it's still happening, or have we solved it?  Live Earth, we need to use less resources, so we're going to hold the biggest concert in the world to do that.  BUt I didn't come here to rant, rather because I thought people might like to see what your USian counterpart thought.

http://www.trentstampstake.org/2007/07/view-from-live-earth.html


Submitted by Adam Rothwell on Tue, 10/07/2007 - 1:40pm.

I understand your point, Little Chef - but we expected the organizers to know pretty much immediately where the money from the concerts was going to end up.  And we, not unreasonably, expected them all to say the same thing! 

This was a simple question, with what should have been a simple answer.

Adam, Intelligent Giving


Submitted by Little Chef on Tue, 10/07/2007 - 9:02am.

Couldn't it just be that you tried to contact the Live Earth people on the busiest day of their lives, and so they were just very confused, busy, etc?? Maybe if you had given them time to respond, none of this would have happened!


Submitted by cameronweaver on Mon, 09/07/2007 - 9:55am.

The problems IG has encountered trying to squeeze information out of Live Earth are indicative of a wider malaise in the environmental sector. Unlike the Make Poverty History campaign, there has not been a single clear message from the Live Earth concerts, and the picture is further muddied by the various other environmental campaigns that are also ongoing - as jan42 highlights. 

Campaigners need to focus on a single, clear message: and they need to band together to deliver it. Unless that happens, I do not believe any of their efforts will meet with success.


Submitted by jan42 on Sat, 07/07/2007 - 5:32am.

This event smacks too much of last-minute opportunism and unfocussed thinking, as your research suggests. Plenty of people agree - see Wikipedia: http://en.wikipedia.org/wiki/Live_earth#Controversy_and_criticism

Of all the climate change initiatives aimed at the general public, Friends of the Earth's Big Ask makes the most sense. FoE asked supporters to apply pressure to ensure a climate change bill was promised in the Queen's Speech and now it's asking everyone to apply extra pressure to make sure the bill contains strong, meaningful measures.

While you're watching Madonna sing about biodiesel you can actually do something: http://www.foe.co.uk/campaigns/climate/big_ask/take_action.html

=====:)======


Submitted by Adam Rothwell on Fri, 06/07/2007 - 9:57pm.

This evening we received a rather frantic call from a Live Earth representative in New York. She had apparently heard about this story and wanted to set the record straight.  We were happy to listen.

Unfortunately, however, her explanation of where the money goes didn't shed much more light on the situation.  She confirmed that all proceeds from all the concerts would go to the Alliance for Climate Protection in California.  She then said that the money would be split up between 'partner organizations' according to the fabled Plan (see above). But when we pressed her on who the partners were, or what the Plan entailed, she became less talkative.

So the shroud of mystery at best, secrecy at worst, stays in place.

Adam, Intelligent Giving


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