Christian Aid: trying to be cool at chuggers’ expense

Adam Rothwell - Monday, September 15, 2008

Bring up the subject of street fundraisers - or ‘charity muggers’, or ‘chuggers’ – and you’re guaranteed to set off a debate. Now one of the sector’s biggest names – Christian Aid – has waded into the mire, with this video.

I think this is rather funny – an effective satire on chuggers’ annoying behaviour. As such, it’s guaranteed to cause a stir, and I think that’s an achievement in itself. But I’m worried about the video’s underlying message. Christian Aid is trying to promote it’s Ctrl.Alt.Shift campaign. But I am genuinely at a loss to understand what this is, or how I can help it. The website is also really, really confusing. Can anyone enlighten me?

Thanks to Howard Lake for spotting this before me

I have to agree- funny

Submitted by Melanie Guin (not verified) on Tue, 16/09/2008 - 1:58pm.

I have to agree- funny video, but what the heck is their message. Even looking at the site it's hard to tell exactly what they do.

www.churchnetusa.com/blog

Ctrl.Alt.Shift

Submitted by Conor Byrne (not verified) on Tue, 16/09/2008 - 12:45pm.

That piece made me laugh, very funny, although I think they may have over done the chugger part a bit. Still very funny.

But that website..wow. I am dizzy after looking at it. I can see where they had some good ideas, taking action that takes seconds, minutes etc.. clever but its so confusing. I got lost in the whole thing and just logged off. I agree with Graham think there is a good idea in there just badly executed. Shame

Ctrl.Alt.Shift confusion

Submitted by Graham Richards (not verified) on Mon, 15/09/2008 - 9:23am.

I agree Adam,

Having looked at the site, it's not clear if it's a magazine, a social action social network, a campaigning tool or what?

Someone's obviously had a bright idea but either not communicated it clearly to the web design team, or just have the wrong web design team!

Cheers

Graham