Woodland Trust, The

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Vital stats explained [0]
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SEEING THE WOOD FOR THE TREES

The proud owner of more than 1,100 woods, this outfit takes care of them and gradually nurtures them back to their native state. It also tries to get the public enthusiastic about trees, organizing an Ancient Tree Hunt in 2006 and getting over 50,000 people involved in planting trees with its Tree for All campaign. The annual report is suitably thorough - interesting even - for a charity this size. Uniquely, it includes a fifty-year plan.

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QUALITY OF REPORTING What is this?	83%
How much info does the charity want to share? This score, taken from our search for 43 key points in the annual report, gives the answer. Top mark is 100%. Anything over 70% is a good effort.
SIZE OF CHARITY... What is this?	Large
We only profile the largest charities in England & Wales, and our sizes are relative to the largest and smallest among them. So where we describe a charity as 'Small', it is still much larger than the national average.
HIGHEST SALARY What is this?	£60k to £79k
Taken from the vague bandings given in annual reports; note that 'Under £60k' could be £9k or £59k. Nonetheless the number of bars should roughly correlate with the 'Size of charity' bars.
RESERVES WOULD LAST... What is this?	9 months
If income dried up, how long could work continue? 3-12 months is normal. Less may be precarious. 12+ months may be over-cautious (or if very high, may represent the value of the charity's property).
ETHICAL INVESTMENT POLICY What is this?	Unknown
We asked the charity if it has an ethical investment policy. If yes, it gets an angel. Those with no policy but which don't invest in tobacco/arms get a halo. Those without investments, or who didn't respond, appear neutral. Those with stakes in arms/tobacco get a fallen angel.

But don't take our word for it...

The charity's website [1]
GuideStar summary [2]
Charity Commission link to annual report [3]

We take no cut
visit the charity's donation page [4]

Reviewed: 2007-08-31 Accounts ending: 2006-12-31

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IN SHORT

Who/what it helps

Trees
Wildlife
People's awareness

Where

Providing

Grants
Woodland protection
Campaigning
Advice & information

IF YOU LIKE THIS CHARITY
YOU MIGHT LIKE...

Campaign to Protect Rural England [4]
Small Woods Association [4]
Living Rainforest, The [4]
Ramblers' Association, The [4]
Trees for Cities [4]
Tree Aid [4]

VITAL STATISTICS

ANNUAL EXPENDITURE

£16,901,000

What is this?

Of all the charities we profile...
- Less than £1m is tiny
- £1m to £5m is small
- £6m to £10m is medium
- £11m to £50m is large
- Above that is very rare

SPENT ON CHARITABLE WORK

75%

The rest usually goes into raising more income. A little covers legal requirements.