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Published on Intelligent Giving (http://www.intelligentgiving.com)

WWF - UK

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GREEN GIANT PUSHING FOR CHANGE

This global giant has its green fingers in a plethora of conservation-related projects, ranging from saving the panda in China, to raising awareness about climate change in the UK, to working with communities in Colombia to restore the rainforest. Highlights among its successes this year have been lobbying to establish two national parks in Russia, and defeating a proposal to create palm-oil plantations in Indonesian Borneo. But the annual report really should contain better financial commentary.

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QUALITY OF REPORTING

What is this?
69 %
How much info does the charity want to share? This score, taken from our search for 43 key points in the annual report, gives the answer. Top mark is 100%. Anything over 70% is a good effort.

SIZE OF CHARITY...

What is this?
Large
We only profile the largest charities in England & Wales, and our sizes are relative to the largest and smallest among them. So where we describe a charity as 'Small', it is still much larger than the national average.

HIGHEST SALARY

What is this?
£80k to £99k
Taken from the vague bandings given in annual reports; note that 'Under £60k' could be £9k or £59k. Nonetheless the number of bars should roughly correlate with the 'Size of charity' bars.

RESERVES WOULD LAST...

What is this?
5 months
If income dried up, how long could work continue? 3-12 months is normal. Less may be precarious. 12+ months may be over-cautious (or if very high, may represent the value of the charity's property).

ETHICAL INVESTMENT POLICY

What is this?
Yes
We asked the charity if it has an ethical investment policy. If yes, it gets an angel. Those with no policy but which don't invest in tobacco/arms get a halo. Those without investments, or who didn't respond, appear neutral. Those with stakes in arms/tobacco get a fallen angel.
We take no cut
visit the charity's donation page [5]

Reviewed: 2008-07-11     Accounts ending: 2007-03-31

IN SHORT

Who/what it helps

  • Wildlife
  • Endagered plants
  • Endangered habitats
  • The envionment

Where

  • UK
  • Worldwide

Providing

  • Grants to wildlife projects worldwide
  • Lobbying governments on environmental policy
  • Research
  • Informational & educational materials
  • Protection of endangered habitats & Wildlife

IF YOU LIKE THIS CHARITY
YOU MIGHT LIKE...

  • Earthwatch Institute (Europe) [5]
  • Friends of the Earth Trust [5]
  • Greenpeace Environmental Trust [5]
  • Galapagos Conservation Trust [5]

VITAL STATISTICS

ANNUAL EXPENDITURE
£48,653,000
What is this?
Of all the charities we profile...
- Less than £1m is tiny
- £1m to £5m is small
- £6m to £10m is medium
- £11m to £50m is large
- Above that is very rare
SPENT ON CHARITABLE WORK
75%
The rest usually goes into raising more income. A little covers legal requirements.

Source URL:
http://www.intelligentgiving.com/charity/1081247