Butterfly Conservation

Intelligent Giving profile [0]
Vital stats explained [0]
How to help [0]
Understanding this profile [0]

BUTTERFLY AND MOTH SAVIOUR STILL FLYING HIGH

This thriving outfit champions butterfly and moth conservation. Its annual report lays out in outstanding detail a whole range of projects, from developing new nature reserves to running a 'Save Our Butterflies Week' - an event which apparently achieved over 100 press and TV mentions - not to forget launching a moth count with David Attenborough. Another superb score from this perennially top-ranked charity.

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QUALITY OF REPORTING What is this?	81%
How much info does the charity want to share? This score, taken from our search for 43 key points in the annual report, gives the answer. Top mark is 100%. Anything over 70% is a good effort.
SIZE OF CHARITY... What is this?	Medium
We only profile the largest charities in England & Wales, and our sizes are relative to the largest and smallest among them. So where we describe a charity as 'Small', it is still much larger than the national average.
HIGHEST SALARY What is this?	Under £60k
Taken from the vague bandings given in annual reports; note that 'Under £60k' could be £9k or £59k. Nonetheless the number of bars should roughly correlate with the 'Size of charity' bars.
RESERVES WOULD LAST... What is this?	10 months
If income dried up, how long could work continue? 3-12 months is normal. Less may be precarious. 12+ months may be over-cautious (or if very high, may represent the value of the charity's property).
ETHICAL INVESTMENT POLICY What is this?	Unknown
We asked the charity if it has an ethical investment policy. If yes, it gets an angel. Those with no policy but which don't invest in tobacco/arms get a halo. Those without investments, or who didn't respond, appear neutral. Those with stakes in arms/tobacco get a fallen angel.

But don't take our word for it...

The charity's website [1]
GuideStar summary [2]
Charity Commission link to annual report [3]

We take no cut
visit the charity's donation page [4]

Reviewed: 2007-10-01 Accounts ending: 2007-03-31

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IN SHORT

Who/what it helps

Moths and Butterflies

Where

Providing

General awareness raising about butterfly conservation
Conservation of butterflies
Research into butterflies
Nature reserve management
Informational and educational materials about butterflies

IF YOU LIKE THIS CHARITY
YOU MIGHT LIKE...

Campaign to Protect Rural England [4]
Royal Botanic Gardens, Kew, The [4]
Northmoor Trust for Countryside Conservation [4]

VITAL STATISTICS

ANNUAL EXPENDITURE

£2,033,539

What is this?

Of all the charities we profile...
- Less than £1m is tiny
- £1m to £5m is small
- £6m to £10m is medium
- £11m to £50m is large
- Above that is very rare

SPENT ON CHARITABLE WORK

93%

The rest usually goes into raising more income. A little covers legal requirements.