Marine Stewardship Council (MSC)

Intelligent Giving profile [0]
Vital stats explained [0]
How to help [0]
Understanding this profile [0]

NOTHING FISHY ABOUT MARINE CAMPAIGNER

Aiming to conserve marine fish populations, this ever-expanding group runs a labelling program which encourages people to buy 'ethical' fish alongside a certification scheme that pressurizes fisheries to go green. 2006/7 saw fisheries around the world sign up and an 80 per cent increase in the number of products displaying the MSC label. The annual report gives an enthusiastic account of the year's activities and its plans for the future are as comprehensive as we've seen.

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QUALITY OF REPORTING What is this?	80%
How much info does the charity want to share? This score, taken from our search for 43 key points in the annual report, gives the answer. Top mark is 100%. Anything over 70% is a good effort.
SIZE OF CHARITY... What is this?	Medium
We only profile the largest charities in England & Wales, and our sizes are relative to the largest and smallest among them. So where we describe a charity as 'Small', it is still much larger than the national average.
HIGHEST SALARY What is this?	£100k to £149k
Taken from the vague bandings given in annual reports; note that 'Under £60k' could be £9k or £59k. Nonetheless the number of bars should roughly correlate with the 'Size of charity' bars.
RESERVES WOULD LAST... What is this?	7 months
If income dried up, how long could work continue? 3-12 months is normal. Less may be precarious. 12+ months may be over-cautious (or if very high, may represent the value of the charity's property).
ETHICAL INVESTMENT POLICY What is this?	Unknown
We asked the charity if it has an ethical investment policy. If yes, it gets an angel. Those with no policy but which don't invest in tobacco/arms get a halo. Those without investments, or who didn't respond, appear neutral. Those with stakes in arms/tobacco get a fallen angel.

But don't take our word for it...

The charity's website [1]
GuideStar summary [2]
Charity Commission link to annual report [3]

We take no cut
visit the charity's donation page [4]

Reviewed: 2008-02-07 Accounts ending: 2007-03-31

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IN SHORT

Who/what it helps

Marine life

Where

Worldwide

Providing

Information to buyers
Guidance to fisheries
Publicity

IF YOU LIKE THIS CHARITY
YOU MIGHT LIKE...

Green Alliance, The [4]
BTCV [4]
Bioregional Development Group [4]
The Eden Rivers Trust [4]
Marine Conservation Society [4]
Sir Alister Hardy Foundation for Ocean Science (SAHFOS) [4]

VITAL STATISTICS

ANNUAL EXPENDITURE

£2,692,515

What is this?

Of all the charities we profile...
- Less than £1m is tiny
- £1m to £5m is small
- £6m to £10m is medium
- £11m to £50m is large
- Above that is very rare

SPENT ON CHARITABLE WORK

90%

The rest usually goes into raising more income. A little covers legal requirements.