Intelligent Giving

MAKING HEALTH MESSAGES CLEARER

A charitable consultancy which helps 50 health organisations in 30 countries to share information and educate the public about health. Most income comes from statutory sources, but the clear annual report mentions funding problems and a recent internal reorganisation.

Read the charity's reply

QUALITY OF REPORTING What is this?	71%
How much info does the charity want to share? This score, taken from our search for 43 key points in the annual report, gives the answer. Top mark is 100%. Anything over 70% is a good effort.
SIZE OF CHARITY... What is this?	Medium
We only profile the largest charities in England & Wales, and our sizes are relative to the largest and smallest among them. So where we describe a charity as 'Small', it is still much larger than the national average.
HIGHEST SALARY What is this?	Under £60k
Taken from the vague bandings given in annual reports; note that 'Under £60k' could be £9k or £59k. Nonetheless the number of bars should roughly correlate with the 'Size of charity' bars.
RESERVES WOULD LAST... What is this?	1 month
If income dried up, how long could work continue? 3-12 months is normal. Less may be precarious. 12+ months may be over-cautious (or if very high, may represent the value of the charity's property).
ETHICAL INVESTMENT POLICY What is this?	No investments
We asked the charity if it has an ethical investment policy. If yes, it gets an angel. Those with no policy but which don't invest in tobacco/arms get a halo. Those without investments, or who didn't respond, appear neutral. Those with stakes in arms/tobacco get a fallen angel.

But don't take our word for it...

• The charity's website
• GuideStar summary
• Charity Commission link to annual report

Healthlink welcomes any initiative to increase our transparency and the transparency across the sector. The interpretation presented on the site, which is taken from our website, does reflect the essence of what we do and who we are. It is a simplistic message and hopefully readers will be interested enough to give to the organisation and find out more about how we really make a difference. We would welcome any enquiries about our work info@healthlink.org.uk. Keep on smiling the world needs it.