MORE ANALYSIS OF ACHIEVEMENTS NEEDED

Involving youg people, children and adults through many different activities across its 38 nature reserves, this busy charity stands up for wildlife, promotes green living, looks after its nature reserves and uses 100 per cent renewable energy. Its annual report answers most of our questions, but ought to compare how this year's achievements compared to last year's plans.

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QUALITY OF REPORTING

What is this? 		67%
How much info does the charity want to share? This score, taken from our search for 43 key points in the annual report, gives the answer. Top mark is 100%. Anything over 70% is a good effort.

SIZE OF CHARITY...

What is this? 		Medium
We only profile the largest charities in England & Wales, and our sizes are relative to the largest and smallest among them. So where we describe a charity as 'Small', it is still much larger than the national average.

HIGHEST SALARY

What is this? 		£60k to £79k
Taken from the vague bandings given in annual reports; note that 'Under £60k' could be £9k or £59k. Nonetheless the number of bars should roughly correlate with the 'Size of charity' bars.

RESERVES WOULD LAST...

What is this? 		1 month
If income dried up, how long could work continue? 3-12 months is normal. Less may be precarious. 12+ months may be over-cautious (or if very high, may represent the value of the charity's property).

ETHICAL INVESTMENT POLICY

What is this? 		Unknown
We asked the charity if it has an ethical investment policy. If yes, it gets an angel. Those with no policy but which don't invest in tobacco/arms get a halo. Those without investments, or who didn't respond, appear neutral. Those with stakes in arms/tobacco get a fallen angel.
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visit the charity's donation page

Reviewed: 2008-06-24     Accounts ending: 2007-03-31

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IN SHORT

Who/what it helps

  • Wildlife
  • The Countryside
  • Everyone

Where

  • Wiltshire
  • UK

Providing

  • Protection of wildlife and their habitats

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VITAL STATISTICS

ANNUAL EXPENDITURE
£2,830,439
What is this?
Of all the charities we profile...
- Less than £1m is tiny
- £1m to £5m is small
- £6m to £10m is medium
- £11m to £50m is large
- Above that is very rare
SPENT ON CHARITABLE WORK
75%
The rest usually goes into raising more income. A little covers legal requirements.


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