ANOTHER TOP SCORE FROM A VETERAN CHARITY

The member-based Poppy charity helps around 40,000 people from two very different groups: the elderly, covering their full range of needs, and younger people, usually tackling physical, mental or employment concerns. What they have in common is that they serve(d) in the forces. Most funds come from Poppy Day and the poppies are made by ex-servicepeople. The annual report more than passes muster.

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QUALITY OF REPORTING

What is this? 		77 %
How much info does the charity want to share? This score, taken from our search for 43 key points in the annual report, gives the answer. Top mark is 100%. Anything over 70% is a good effort.

SIZE OF CHARITY...

What is this? 		Extra large
We only profile the largest charities in England & Wales, and our sizes are relative to the largest and smallest among them. So where we describe a charity as 'Small', it is still much larger than the national average.

HIGHEST SALARY

What is this? 		Over £150k
Taken from the vague bandings given in annual reports; note that 'Under £60k' could be £9k or £59k. Nonetheless the number of bars should roughly correlate with the 'Size of charity' bars.

ETHICAL INVESTMENT POLICY

What is this? 		Unknown
We asked the charity if it has an ethical investment policy. If yes, it gets an angel. Those with no policy but which don't invest in tobacco/arms get a halo. Those without investments, or who didn't respond, appear neutral. Those with stakes in arms/tobacco get a fallen angel.
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Reviewed: 2008-07-25     Accounts ending: 2007-09-30

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IN SHORT

Who/what it helps

  • Anyone who have been in the armed forces
  • Their financial dependents

Where

  • UK

Providing

  • Grants to individuals
  • Grants to organizations
  • Information & advice
  • Arareness raising
  • Social care

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VITAL STATISTICS

ANNUAL EXPENDITURE
£88,192,000
What is this?
Of all the charities we profile...
- Less than £1m is tiny
- £1m to £5m is small
- £6m to £10m is medium
- £11m to £50m is large
- Above that is very rare
SPENT ON CHARITABLE WORK
78%
The rest usually goes into raising more income. A little covers legal requirements.


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