CONFIDENT REPORTING FROM CHILD CHAMPION

With over one million active supporters and more celebrity endorsements than you can shake a stick at, the NSPCC seems to be going from strength to strength. With a simple mission of 'ending cruelty to children,' its four-pronged approach - encompassing everything from lobbying government to running the ChildLine phone service - is apparently bearing fruit. But the annual report should do more to demonstrate the charity's impact.

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QUALITY OF REPORTING

What is this? 		76%
How much info does the charity want to share? This score, taken from our search for 43 key points in the annual report, gives the answer. Top mark is 100%. Anything over 70% is a good effort.

SIZE OF CHARITY...

What is this? 		Super size
We only profile the largest charities in England & Wales, and our sizes are relative to the largest and smallest among them. So where we describe a charity as 'Small', it is still much larger than the national average.

HIGHEST SALARY

What is this? 		£100k to £149k
Taken from the vague bandings given in annual reports; note that 'Under £60k' could be £9k or £59k. Nonetheless the number of bars should roughly correlate with the 'Size of charity' bars.

RESERVES WOULD LAST...

What is this? 		7 months
If income dried up, how long could work continue? 3-12 months is normal. Less may be precarious. 12+ months may be over-cautious (or if very high, may represent the value of the charity's property).

ETHICAL INVESTMENT POLICY

What is this? 		Unknown
We asked the charity if it has an ethical investment policy. If yes, it gets an angel. Those with no policy but which don't invest in tobacco/arms get a halo. Those without investments, or who didn't respond, appear neutral. Those with stakes in arms/tobacco get a fallen angel.
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Reviewed: 2007-12-17     Accounts ending: 2007-03-31

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IN SHORT

Who/what it helps

  • Children & Young people

Where

  • UK

Providing

  • Helpline
  • Counselling
  • Awareness raising on child cruelty
  • advocacy
  • Social care

IF YOU LIKE THIS CHARITY
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VITAL STATISTICS

ANNUAL EXPENDITURE
£146,038,000
What is this?
Of all the charities we profile...
- Less than £1m is tiny
- £1m to £5m is small
- £6m to £10m is medium
- £11m to £50m is large
- Above that is very rare
SPENT ON CHARITABLE WORK
76%
The rest usually goes into raising more income. A little covers legal requirements.


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