SMART REPORTING FROM ZOO BIG-WIGS

Running London Zoo, Whipsnade Wild Animal Park, the Institute of Zoology and several research and conservation projects, this is the largest zoo-charity in the country. It looks like it's been a successful year, and it's described in depth in the interesting annual report and review. It has an astonishing range of educational facilities and volunteering options. A clearer description of future plans would be the icing on the cake.

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QUALITY OF REPORTING

What is this? 		75%
How much info does the charity want to share? This score, taken from our search for 43 key points in the annual report, gives the answer. Top mark is 100%. Anything over 70% is a good effort.

SIZE OF CHARITY...

What is this? 		Large
We only profile the largest charities in England & Wales, and our sizes are relative to the largest and smallest among them. So where we describe a charity as 'Small', it is still much larger than the national average.

HIGHEST SALARY

What is this? 		£100k to £149k
Taken from the vague bandings given in annual reports; note that 'Under £60k' could be £9k or £59k. Nonetheless the number of bars should roughly correlate with the 'Size of charity' bars.

RESERVES WOULD LAST...

What is this? 		18 months
If income dried up, how long could work continue? 3-12 months is normal. Less may be precarious. 12+ months may be over-cautious (or if very high, may represent the value of the charity's property).

ETHICAL INVESTMENT POLICY

What is this? 		Unknown
We asked the charity if it has an ethical investment policy. If yes, it gets an angel. Those with no policy but which don't invest in tobacco/arms get a halo. Those without investments, or who didn't respond, appear neutral. Those with stakes in arms/tobacco get a fallen angel.
We take no cut
visit the charity's donation page

Reviewed: 2007-11-12     Accounts ending: 2006-12-31

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IN SHORT

Who/what it helps

  • The environment
  • endangered animals & habitats

Where

  • London

Providing

  • Research into the environment
  • Libraries
  • General awareness raising about the environment
  • Zoos
  • Educational materials

IF YOU LIKE THIS CHARITY
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VITAL STATISTICS

ANNUAL EXPENDITURE
£29,567,000
What is this?
Of all the charities we profile...
- Less than £1m is tiny
- £1m to £5m is small
- £6m to £10m is medium
- £11m to £50m is large
- Above that is very rare
SPENT ON CHARITABLE WORK
84%
The rest usually goes into raising more income. A little covers legal requirements.


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