BIG BIRD FLYING HIGH

The big bird charity does more than you might think - from lobbying to conservation to education to research. It manages 202 nature reserves in the UK and also does some international conservation work. Sound reporting gives lots of information on achievements for the year and a fair assessment of how the charity monitors its work. Long-term plans and a clearer disclosure of what didn't go so well would make it even better.

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QUALITY OF REPORTING

What is this? 		75%
How much info does the charity want to share? This score, taken from our search for 43 key points in the annual report, gives the answer. Top mark is 100%. Anything over 70% is a good effort.

SIZE OF CHARITY...

What is this? 		Extra large
We only profile the largest charities in England & Wales, and our sizes are relative to the largest and smallest among them. So where we describe a charity as 'Small', it is still much larger than the national average.

HIGHEST SALARY

What is this? 		£100k to £149k
Taken from the vague bandings given in annual reports; note that 'Under £60k' could be £9k or £59k. Nonetheless the number of bars should roughly correlate with the 'Size of charity' bars.

RESERVES WOULD LAST...

What is this? 		6 months
If income dried up, how long could work continue? 3-12 months is normal. Less may be precarious. 12+ months may be over-cautious (or if very high, may represent the value of the charity's property).

ETHICAL INVESTMENT POLICY

What is this? 		Unknown
We asked the charity if it has an ethical investment policy. If yes, it gets an angel. Those with no policy but which don't invest in tobacco/arms get a halo. Those without investments, or who didn't respond, appear neutral. Those with stakes in arms/tobacco get a fallen angel.
We take no cut
visit the charity's donation page

Reviewed: 2007-12-11     Accounts ending: 2007-03-31

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IN SHORT

Who/what it helps

  • Everyone
  • Birds
  • Endangered species
  • The Environment

Where

  • UK
  • Worldwide

Providing

  • Protection of birds & their habitats
  • Nature reserves
  • Grants to other organisations
  • Information & advice

IF YOU LIKE THIS CHARITY
YOU MIGHT LIKE...

VITAL STATISTICS

ANNUAL EXPENDITURE
£88,659,000
What is this?
Of all the charities we profile...
- Less than £1m is tiny
- £1m to £5m is small
- £6m to £10m is medium
- £11m to £50m is large
- Above that is very rare
SPENT ON CHARITABLE WORK
75%
The rest usually goes into raising more income. A little covers legal requirements.


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Reader's comments

577!
Submitted by Minnie Mouse on Fri, 29/12/2006 - 9:20pm.

That durn bird didn't know whut hit him!


Whack a Penguin
Submitted by Peter Heywood on Tue, 19/12/2006 - 3:45pm.

A not too violent game by someone selling otherwise pleasant bird experiences:

 http://www.birdcheck.co.uk/whackthepenguin.htm

My best score so far is 565. 

Peter Heywood, Intelligent Giving


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