FAIRLY FASHIONABLE REPORTING

2006/7 seems to have been an exemplary year for this temple to the applied arts which runs the V&A South Kensington, the Museum of Childhood and the Theatre Collections online. 2.9m people paid a visit, while another 19m clocked a look at its website. Taken as a whole, the museum's reporting is superb; our standard evaluation process gave it a much lower score than it deserved.

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QUALITY OF REPORTING

What is this? 		70%
How much info does the charity want to share? This score, taken from our search for 43 key points in the annual report, gives the answer. Top mark is 100%. Anything over 70% is a good effort.

SIZE OF CHARITY...

What is this? 		Extra large
We only profile the largest charities in England & Wales, and our sizes are relative to the largest and smallest among them. So where we describe a charity as 'Small', it is still much larger than the national average.

HIGHEST SALARY

What is this? 		£100k to £149k
Taken from the vague bandings given in annual reports; note that 'Under £60k' could be £9k or £59k. Nonetheless the number of bars should roughly correlate with the 'Size of charity' bars.

RESERVES WOULD LAST...

What is this? 		2 months
If income dried up, how long could work continue? 3-12 months is normal. Less may be precarious. 12+ months may be over-cautious (or if very high, may represent the value of the charity's property).

ETHICAL INVESTMENT POLICY

What is this? 		Unknown
We asked the charity if it has an ethical investment policy. If yes, it gets an angel. Those with no policy but which don't invest in tobacco/arms get a halo. Those without investments, or who didn't respond, appear neutral. Those with stakes in arms/tobacco get a fallen angel.
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Reviewed: 2007-12-12     Accounts ending: 2007-03-31

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IN SHORT

Who/what it helps

  • Everyone

Where

  • London
  • UK

Providing

  • Art museum
  • Travelling exhibitions
  • Educational materials

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VITAL STATISTICS

ANNUAL EXPENDITURE
£61,159,000
What is this?
Of all the charities we profile...
- Less than £1m is tiny
- £1m to £5m is small
- £6m to £10m is medium
- £11m to £50m is large
- Above that is very rare
SPENT ON CHARITABLE WORK
80%
The rest usually goes into raising more income. A little covers legal requirements.


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