WILDLIFE WATCHDOG COULD BARK LOUDER

This outfit - very closely linked to the WWF and IUCN - aims to curb excessive trading of endangered plants and animals. Working through a network of 25 offices reaching across 150 countries, it publishes research, and campaigns at government level. 2006/7 was apparently a successful year, but a below-par annual report lacks almost any financial commentary and doesn't give enough information about the charity's future plans.

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QUALITY OF REPORTING

What is this? 		67%
How much info does the charity want to share? This score, taken from our search for 43 key points in the annual report, gives the answer. Top mark is 100%. Anything over 70% is a good effort.

SIZE OF CHARITY...

What is this? 		Medium
We only profile the largest charities in England & Wales, and our sizes are relative to the largest and smallest among them. So where we describe a charity as 'Small', it is still much larger than the national average.

HIGHEST SALARY

What is this? 		Under £60k
Taken from the vague bandings given in annual reports; note that 'Under £60k' could be £9k or £59k. Nonetheless the number of bars should roughly correlate with the 'Size of charity' bars.

RESERVES WOULD LAST...

What is this? 		1 month
If income dried up, how long could work continue? 3-12 months is normal. Less may be precarious. 12+ months may be over-cautious (or if very high, may represent the value of the charity's property).

ETHICAL INVESTMENT POLICY

What is this? 		Unknown
We asked the charity if it has an ethical investment policy. If yes, it gets an angel. Those with no policy but which don't invest in tobacco/arms get a halo. Those without investments, or who didn't respond, appear neutral. Those with stakes in arms/tobacco get a fallen angel.
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Reviewed: 2008-07-09     Accounts ending: 2007-03-31

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IN SHORT

Who/what it helps

  • Traded animals and plants
  • Endangered species
  • The environment

Where

  • Worldwide

Providing

  • Research
  • Lobbying & influencing wildlife trading policy
  • General awareness raising on conservation & trading
  • Informational and educational materials

IF YOU LIKE THIS CHARITY
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VITAL STATISTICS

ANNUAL EXPENDITURE
£2,302,269
What is this?
Of all the charities we profile...
- Less than £1m is tiny
- £1m to £5m is small
- £6m to £10m is medium
- £11m to £50m is large
- Above that is very rare
SPENT ON CHARITABLE WORK
95%
The rest usually goes into raising more income. A little covers legal requirements.


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