NOTHING FISHY ABOUT MARINE CAMPAIGNER

Aiming to conserve marine fish populations, this ever-expanding group runs a labelling program which encourages people to buy 'ethical' fish alongside a certification scheme that pressurizes fisheries to go green. 2006/7 saw fisheries around the world sign up and an 80 per cent increase in the number of products displaying the MSC label. The annual report gives an enthusiastic account of the year's activities and its plans for the future are as comprehensive as we've seen.

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QUALITY OF REPORTING

What is this? 		80 %
How much info does the charity want to share? This score, taken from our search for 43 key points in the annual report, gives the answer. Top mark is 100%. Anything over 70% is a good effort.

SIZE OF CHARITY...

What is this? 		Medium
We only profile the largest charities in England & Wales, and our sizes are relative to the largest and smallest among them. So where we describe a charity as 'Small', it is still much larger than the national average.

HIGHEST SALARY

What is this? 		£100k to £149k
Taken from the vague bandings given in annual reports; note that 'Under £60k' could be £9k or £59k. Nonetheless the number of bars should roughly correlate with the 'Size of charity' bars.

ETHICAL INVESTMENT POLICY

What is this? 		Unknown
We asked the charity if it has an ethical investment policy. If yes, it gets an angel. Those with no policy but which don't invest in tobacco/arms get a halo. Those without investments, or who didn't respond, appear neutral. Those with stakes in arms/tobacco get a fallen angel.
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Reviewed: 2008-02-07     Accounts ending: 2007-03-31

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IN SHORT

Who/what it helps

  • Marine life

Where

  • Worldwide

Providing

  • Information to buyers
  • Guidance to fisheries
  • Publicity

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VITAL STATISTICS

ANNUAL EXPENDITURE
£2,692,515
What is this?
Of all the charities we profile...
- Less than £1m is tiny
- £1m to £5m is small
- £6m to £10m is medium
- £11m to £50m is large
- Above that is very rare
SPENT ON CHARITABLE WORK
90%
The rest usually goes into raising more income. A little covers legal requirements.


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