How charities are improving

Anita Isalska
  Anita Isalska
Intelligent Giving Researcher
A beautiful sunflower

 

WE'VE ALL HEARD THE RUMOURS about charity fat cats driving around in Mercedes, or that for every pound you give to Oxfam only 20p reaches Africa. While we dismiss them as exaggerations, there are still niggling doubts... So what changes are being made to put our minds at rest?

Well, Scotland recently brought in sweeping new charity laws, and in England and Wales, there’s the long-awaited Charities Bill, moving through parliament after three years of delays
Extra scrutiny encourages good practice (and gives a nudge to charities to tell us more)
The bill proposes 12 charity categories which apparently reflect the opinions of the public - and sports charities and political campaigners like Amnesty International are now included. It also responds to other donor concerns; for example, 'charity muggers' will be required to let people know how much of a donation goes towards the cause.

Another positive change came in 2005 when the National Council for Voluntary Organisations launched the ImpACT Coalition – a project to increase public trust in charities. 70 top charities and trade bodies are involved. Members have overhauled websites and produced material to combat allegations of money-wasting. And the Coalition isn't resting on its laurels just yet: it says it plans to grow in the coming year, intending to make charities easier to understand. This has to be A Good Thing.
We can give with increasing confidence
It's not only charities and government bodies working for improvements: recently, private organisations have become involved. Following the USA's lead, independent British groups have started to give donors more information. GuideStar lays out information more clearly than in the annual reports, researchers like New Philanthropy Capital and Development Ratings look in depth at certain types of charity and we at Intelligent Giving are presenting the facts and figures in a more accessible way. People are no longer satisfied with blindly giving their money away, and extra scrutiny encourages good practice (and also gives a nudge to charities to tell us more).

So next time someone tells you that the office chairs at Cancer Research UK are burnished with gold, you can tell them where to go (on the web, that is). As long as there's progress in parliament and independent bodies keep growing, charities will keep up with the times – and we can give with increasing confidence.

Reader's comments

Submitted by john A burton on Wed, 30/01/2008 - 11:35am.

I suggest catman goes to Uganda if he wants to see fatcats driving around -- perhaps not in Merecedes, but plenty of brand new Toyotas. He could also analyse how much money has gone to East Africa in various forms of aid over the past 40 years and see what good it has done, and how sustainable it is.

 

But the original article has a degree of resonance with me -- though I would point out that Guidestar id pretty out of date, and New Phil Cap is hardly comprehensive. IG is among the best, and getting better, but being up to date is absolutely essential in my view. More important than anything else.


Submitted by Charity Chris on Fri, 25/01/2008 - 5:55pm.

Indeed.

This article does say where a donor can find information and try to reassure what we might term, for the sake of argument, an 'uniformed' donor about how to get information on charities. Certainly, stating that 'we can give with increasing confidence' is a reassurance.

And now, such an 'uninformed' donor can scroll down and read a professional fundraiser call IG 'a pathetic blog'.

 


Submitted by Ginsters Dragon on Fri, 25/01/2008 - 4:31pm.

Crikey

I once posted something far less venemous than that and was accused of (possibly) being a "deliberate troll" - which I have since learnt is computer geek for needlessly provocative person.... or something.

I'm also a fundraiser and wouldn't go along with everything in IG's blog article, but like it or not the views of people outside the sector (or the donating public) must inform what we do and how we do it. That's not to say that we automatically cave in to ignorance and prejudice, but we have a duty to engage in debate and inform that debate rather than simply getting stroppy!    

I have some sympathy with your views Catman, but you can't carry on as if the public are the enemy. In my view PR and fundraising go hand in hand, so let's put our best face forward :-) 

Don't shoot the messenger


Submitted by Editor Dave on Fri, 25/01/2008 - 3:28pm.

Thanks for the comments, Catman. I sense some over-reaction. This piece was written in August of last year, hence the figues being out, and it was written by a donor, not a fundraiser. Regarding your points about 'chuggers' and 'fat cats', in my position as editor I constantly hear ridiculous, damaging rumours/opinions about charities from the uninformed public. Almost every time someone finds out what I do, in fact.

It is unarguable that a significant proportion of society *does* view charities in this negative light and to deny it is not helpful to anyone. One of the points of this site is to confront these stories head-on and to judge them on an individual basis, quashing them where relevant and highlighting them if true.

Regarding us being 'objective' - we are a counterbalance to the 'objectivity' of the charity sector. Both sides are in fact subjective, and this site would be a very boring, unenlightening place if that weren't the case.


Submitted by catman on Fri, 25/01/2008 - 2:57pm.

Anita,

Where do I start? Shall I start with your out of date research? Should I start with your subjective comments about types of fundraising I assume you know barely little or should I start with your huge assumptions about what we think and have heard?

Lets start with your first comment "WE'VE ALL HEARD THE RUMOURS about charity fat cats driving around in Mercedes, or that for every pound you give to Oxfam only 20p reaches Africa". I did a quick straw poll of my staff, who are FUNDRAISERS and read anything and everything in the press to do with fundraising. And guess what? None of them had heard a story about charity fat cats and driving flash cars. Please can you clarify where you last heard this comment in the press and by press I do not mean your colleagues at IG!

Secondly, "for example, 'charity muggers' will be required to let people know how much of a donation goes towards the cause". So, IG give a balanced, objective view of charity fundraising? No, you don't. Why do you refer to street fundraisers as "charity muggers"? Not even chuggers, you just had to spell it out in full just to show anyone who reads your pathetic blog that you hate this form of fundraising. Well guess what? Street fundraising is an established and regulated form of fundraising that is proven to give long term income to charities who do it well, in fact many National and International charities wouldn't be doing the work they d if they hadn't invested in street fundraising. Did you know that? Do you care? I think not. Another thing you have failed to understand is that under the previous Charities Act (1916) personal solication by direct debit was outside of the law as it only covered the collection of cash. The new law now clarifies that street fundraising is a legal form of fundraising and the new rules around solicitation statements cover not only street fundraising but fundraising consultants, direct mail and events fundraising. They do not have to say how much goes to the charity, they have to give a "notifiable amount".

And finally, does ImpACT have 70 members? That's strange, because I was browsing on the IoF website as us FUNDRAISERS do and I saw this article posted on the 7th January - a couple of weeks before you wrote this drive stating that the ImpACT coalition had its 100th member!

 http://www.institute-of-fundraising.org.uk/informationaboutfundraising/forfundraisers/hottopics/impactcoalition/ImpACT100.htm

How about you do us all a fovour and give the Sun newspaper a call, send them your CV and go and work for an organisation more suited to your talents.

Catman


Submitted by Anonymous (not verified) on Thu, 24/01/2008 - 3:16pm.

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